The Pantone Matching System® (PMS) is a standardized color reproduction system that helps simplify color matching used by design industries such as graphic designers, interior decorators, architects and the like. This system is well needed in a world of globalization. Consistency in brand messaging has only propelled the color identification system to the top. It can be seen everywhere: in advertisements, fashion shows, pop culture, in all your favorite products, and at home. Recently, I've seen it pop up on design sites as a "catching trend" even thought PMS has been active since 1963. I have been following this Instagram account for a short while now that features small everyday objects matching very simply with their pantone color. Also found on Tumblr.
I don't know exactly what it is, but it warms me up inside every time I check out the page. I feel that the complex ideas, long thought-out decisions, and immense amounts of research put into the products we are being exposed to every day are lost in the frankness of the pantone color swatches. I just find it fascinating. Inka Mathew is the creative behind this beautiful project. She is a graphic designer, owner of Green Ink Studio: a small multi-disciplinary design studio and 139Made: apparel designed with life-giving messages in mind. Inka has spent years photographing these small objects that range from her children's toys to exotic plants she stumbles upon when traveling.
Inka has even put together a book called Tiny PANTONE Objects that can be pre-ordered now on Amazon. It is expected to be released on May 3, 2016. She has been featured in magazines and online publications so it will come as no surprise if it sells out within the first week.
Keep your eyes open to the creative all around us. Inspiration can be found anywhere.
By: Luis Leonzo